SPYWA

Homemade traditional Ghana Spicy Ginger beverage. The competitive product currently on the market did not stand out (in our opinion) and came from the East Coast. After researching current fresh beverage designs and trends, we wanted something that would pop on the shelf. The beverage has a very spicy ginger/pineapple flavor so I went a bit literal with the illustration. I changed the pineapple top to the actual plant to make it more flowing and interesting and let's face it ginger is tasty but not attractive, however the flower is so this was the direction I took with the design and colors. The client preferred a panel wrap for cost and production purposes.